No matter how strong the social media game or the website’s sales funnel is for a brand, every E-Commerce website needs a blog. You might be thinking that while many more sites cover the same topic, why would my audience read my blog?
While it is natural to think so, you cannot negate the importance of a blog on your website, it can impact the brand in a way that other paid marketing activities or advertisements cannot.
Now, you might wonder why we say this? That’s because of the very simple fact that blogging at regular intervals can help you in growing your business in several ways, the primary one is attracting new customers.
This would be possible only if the E-Commerce site is drawing enough traffic. Listed below are the seven most important reasons behind the need for blogs for an e-commerce website.
Blogging would facilitate your brand to rank in search engines
Writing blog posts with relevant keywords, links, and phrases that people mostly search by would help the search engines to crawl and identify your content and the website.
There is not much scope for long-form content on ECommerce websites. Therefore, the content has to be short and crisp, as well as of good quality. This way, your website will start drawing organic traffic, gradually.
Updating your content and posting new blogs regularly is a good way to make Google prioritize your website. In the last decade, a lot of businesses have shifted to E-Commerce so that they can cater to customers at their doorsteps, and make up for lost-in-person sales.
There is a lot of competition to rank on Google’s first page, and only regular posts can help your website to achieve visibility.
You can address a problem by offering its solution
A well-written and well-researched article would address all the issues that are commonly faced by the audience, and then also suggest its solution.
A potential customer should not feel that the writer lacks product knowledge, and adding an FAQ section along with the blog could be the way out.
Striking the chord with the audience can help to grow the site’s Email list
For every E-Commerce website owner, it is not unknown that the email list is the foundation of effective marketing. If your blog consists of content that customers might find relevant, it would help you to grow your email list when they would drop a lead.
Therefore, during times of exclusive offers, promotions, or the launch of new products, you will be able to reach a large audience, faster. It is not mandatory to use a pop-up box to get people to subscribe. Adding a ‘call to join our email list’ option at the end of the blog and above the social media links would help.
Ability to present your brand as an industry expert
In today’s world, the way customers buy a product has changed. They want to go beyond mere buying products and rather know about their benefits, reasons to buy them, tips to use them effectively, how-to guides, production process, and whatnot!
It is a common practice for E-Commerce websites to brand themselves as industry experts through their blogs. While blog posts can be used for branding purposes, try and focus on how to add value for your customers, mention your business principles and how you work, as well as, inform and educate them so that they deem you as an industry expert.
Right place to make announcements
Through blogs, you can achieve engagement with your customers, which can be used to inform them about the latest news and updates regarding a product. The more creative the content of the blog would be, the more traffic it is going to draw.
Hence, during times of seasonal promotions or new launches, having good customer engagement helps in reaching out to a larger audience. Using visuals, a video of how to assemble a product, or different ways in which a product can be used are some of the different ways in which engagement can be brought to the website.
Creates an online community and boosts the conversion rate
The option to leave a comment on the blogs makes the audience believe that they are a part of a larger online community, which in turn, nurtures their brand loyalty. However, it is necessary to reply to all the comments timely.
The more the engagement, the number of people visiting your website would also increase, thereby leading to a boost in your conversion rates. If you provide a blog to your audience that is credible and relatable, more people would gain confidence while purchasing from your brand.
Supports your social media marketing efforts, free of cost
Unlike social media marketing, which requires you to have a budget, blogging offers you a free platform for your marketing. Each blog that you would be posting on your website has a unique URL, which can be used in social media posts or can be linked back to other online marketing efforts.
In order to post a blog, you do not require a budget. However, you might choose to promote some of them by paying for them, which would then garner an ongoing stream of organic traffic.
Adding ‘like’ or ‘share’ options on your blog posts is an effective way of widening your reach on social media. Not just that, the buttons on your blog that would link back to your social media profiles should also be importantly added in an article.
Besides being a cost-effective platform, having a blog section for your E-Commerce website allows you to create brand awareness by telling your story. Moreover, the potential to go viral always remains.
The seven most imperative reasons to start blogging for your E-Commerce website have been stated above. That being said, you would not be able to achieve desirable results overnight once you start blogging.
However, your efforts would start paying off over time, but the practice of posting blogs regularly should not be done away with. Also, you never know, you might end up finding suitable applicants for job positions at your organization, through your blog itself.