In cloud computing, there are various things that matter and make up for a perfect host. In fact, most of the people still don’t know the real meaning of the cloud. Some still think that their website is stored on a literal cloud in the sky. Even though it is called a cloud, but it is actually stored at a physical location. Servers are stored in data centres where your websites or blogs are located and the location of these data centres affect the loading speed of your website.
So, here we will discuss the importance of the locations of data centers, the effect of its distance and location, on the speed of your website.
Why should I concern about the location of the data center?
The speed of your website is directly proportional to the distance from the data center. The shorter the distance, the faster the speed. Out of several significant factors which affect the performance of a data center, the geographic location matters a lot. Your visitors can see the website loading at a faster rate if the data center of your hosting company is located geographically closer. If the data center is far away from the visitors, then your website must have to travel the distance which can cause a number of ‘hops’ in the network and it will make the site to load slow.
Consider that your website is hosted in India. A visitor of India will see a faster loading website than a visitor of USA just because of the proximity of the data center.
What is the relation of distance and the speed?
A website has to travel from a web server to a visitor’s computer via a passage of several interconnected networks which is known as the internet. Firstly, your website passes through your own data center’s network. Further, the website is transferred and routed through most efficient and quicker paths of networks on the internet so that it reaches the visitor’s personal network. Lastly, it reaches the personal computer of that visitor.
Even though many channels use fiber-optic cables which have a speed of light for transferring data, there are still several factors which can degrade the speed of the website. The fiber also has a refractive index and even tiny amount of scratches or a rough surface will cause scattering of light. This light scattering phenomenon decreases the speed and things can get worse for bigger distances. But still, it can travel quite quickly! A general rule shows that there is a delay of 10 milliseconds per 1000 kilometers of cable. The prime issue is the speeds of all those devices set up in between the network which changes the speed of the data. This is the main issue or the roadblock and therefore distance comes into the picture. Actually, the larger files with media attachments can affect the performance on the basis of the data center’s location.
The data center’s location should be near to your target audience
While choosing a web host, location plays an important role but many people don’t consider this point at the time of setting up the website. You should choose a web host whose data center is near to your audience regardless of where you are located.
Every web host can have data centers situated in different locations which can result in fastest service. In addition, you should note that the head quarter’s location of your hosting company doesn’t indicate that the data center is also there. You should check where the data centers of your web hosting company are located. For example, many Asian web hosting companies have their data centers in the US and Europe too. You just need to ensure that the location of your target audience is as close to the data center as possible.
If you are not aware, then let me tell you that few companies also provide CDN system, i.e., a Content Delivery Network system. It works by catching your website over various servers all around the globe. For each visitor of your website, the closest server would be chosen to fetch the content of your website.
Just location isn’t the thing that you should focus
By all this discussion, you might feel that just location is the important factor but no, it is one of the important factors. There are several other things to consider which can affect the speed of your website.
Ten things to consider before setting up your website:
- Web hosting plan and type (dedicated, shared, or VPS)
- The code and development of your website
- The server drive’s speed (whether it is an SSD or not)
- Uptime & Bandwidth support of your web host
- Specifications of the server ( like the processing power of CPU, GBs of RAM, Compute, etc.)
- The quantity of media stored on your site
- The normalization and health of the database
- The caches used if any
- Presence or absence of CDN ( Content Delivery Network) system
- The feature of compression, if any
So, basically choosing the data center’s location of your web hosting provider is just one step out of several which can contribute to your website’s speed. There are multiple different factors which are equally important.
Data center’s location is a strong link in the chain of setting up your website, and if you don’t pay attention to it then you and your visitors are going to suffer. Your website’s speed matters a lot when you think of retaining your customers and attracting new ones. You should select a web hosting provider whose data centers are at least Tier III and are located nearest to your customers. Also, not just the location of the data center but various other components make up for a faster and an eye-catching website.
Setting up a website is like making a recipe, every factor should be perfect so that customers love it.