Ever since the onset of SEO, the factors that search engines use to decide which website to rank over another keep changing. Techniques have come and gone, however, one factor remains constant: links are still as valuable and relevant as they need ever been.
In fact, I will be able to dare to mention that link building is the most significant considerable thing in deciding which website to rank over another. Now, Google won’t precisely say link building is the “most important” issue; however, they’ve gone on record to inform us that it’s one amongst the foremost vital three.
The problem with link building is that, in an attempt to combat spam and abuse of their search results, search engines constantly evolve what kind of links they listen to. Therefore a link building technique that worked in 2015 would possibly not work in 2018.
Below are six link building techniques that are still working in 2018 and which will be as effective in the foreseeable future:
Technique #1: Content repurposing and distribution
An evergreen methodology of building links that work in 2018 which will be effective for the upcoming future is repurposing your content. One piece of content is repurposed into a dozen or a lot of completely different items of content.
For example, a blog post can become a slide presentation, a video, a podcast, a social image, associate infographic, etc. The completely different part of content created from the original blog post is then distributed to various channels (like infographic directories, slide sharing websites, video sites, social networks, etc) and with every link pointing to the original content piece.
Technique #2: Broken link building
Broken links are bad as they disrupt the user expertise. Neither users nor search engines like them either. They give a chance for you, though, and can still be as effective as a few years from now.
There is good broken link building and there’s broken link building. Once you can use the good approach to broken link building, you understand that each broken link you discover on a website presents more than one link opportunity.
Let’s suppose you found a website linking to a broken link. Not only you can reach out to the website to inform the owner and recommend substitution with your link, but you can also take things to up level by using tools like Ahrefs Site Explorer to seek out alternative websites linking to the page that was broken. You can then out to all of those websites, thereby increasing your prospects of obtaining a link.
Technique #3: Making content analysis, assets, and reaching combo
Search engines emphasize the usability of content for his or her users and create it clear that this is one amongst the factors they use to decide which websites to rank. So how do you produce usable content that is a linkable asset? By creating a research piece/asset.
Your analysis content could be in the form of a listicle or an infographic, however, you’ll get even better results if you blend both.
Here are measure some tips for making research assets that people need to link to:
- Identify a subject of interest that’s relevant to what your audience needs from you.
- Ensure a single research piece is targeted on one topic—don’t try and produce research content that target’s on everything.
- Ensure that every study and data you cite is correctly backed.
- Since you’re making a linkable asset, usability is a must—organize your data and facts in a manner that’s easy to cite, copy, and reference.
Once you’ve created your analysis piece, you’ll be able to kickstart the link building method by doing reaching to relevant publications and blogs in your niche. Once you’ve gotten the first few links, over time, people will begin linking to your analysis content naturally. To stay up the momentum, ensure you frequently update your research to keep it fresh.
Technique #4: infographics link building
One of the foremost effective ways to place your link building on steroids is to leverage the power of infographics. And you will notice that link building through infographics is still as effective in 2018 as it has ever been.
Here are steps you need to take while creating links with infographics:
- Determine a core topic.
- Gather your facts and data.
- Design the infographic in such a way that the foremost vital and key facts are highlighted prominently.
- Once your infographic is revealed, submit it to as many infographics directory as you can.
- Take things up and do manual outreach to publications that release the content regarding a stat included in your infographic — and ask them to use it and link to you.
- Once the above has been done, organic links will naturally start to come in.
Technique #5: Image link building
If you’ve created a number of original pictures that you simply are using on that you put on the web, then there is a greater chance you have got plenty of links that you are yet to claim. Many people are probably using these pictures without crediting you, violating image copyright laws. You’ll be able to take advantage by locating the people using this images.
How? Simple Visit Google, Out to search by image, and upload the image you would like to search for. Google will show an inventory of all the various sites using the image or a version of it. You simply ought to ensure that you are properly credited and ask those people who didn’t credit you to link back to you.
Technique #6: Guest blogging
It’s been a few years now since Matt Cutts famously declared the “death” of guest blogging. “Stick a fork in it,” he said. However, he said? Since Cutts magnificently stuck a fork in guest blogging, 2 things have happened:
- Cutts no longer works at Google
- Guest blogging is just as effective because it used to be
Jokes apart, the kind of guest blogging Cutts was dead is still dead. And that’s not the kind I’m advocating. The kind of guest blogging that works is that the one that involves the subsequent steps:
- Only concentrate on guest blogging on websites that are topically relevant to yours.
- Ensure that these websites are extremely authoritative websites—higher the Domain Authority and Trust Flow of the websites you’re targeting, the better.
- Ensure your pieces for these websites you are comprehensive, detailed, and high quality.
- Aim to get close enough, contextual links from your guest posts on these publications. Bio link is good; However, the in-content link is better.
Link building will keep getting difficult; however, most of the above techniques are evergreen and will keep operating for years to return. Take benefit from them and find your search results soar.