Whether you are a digital marketer or not, you have heard about the term SEO at least once.
Most of you probably know it to be a digital marketing tool, which we are going to see, What to expect from SEO Technology in 2021?
SEO is much more than that. If you have a website or an e-commerce platform, this entails so much more for your business.
From visibility in the industry to engaging new traffic, SEO comprises multiple elements that bring new opportunities for the business.
Before we dive in, let us first have a clear understanding of SEO and familiarise ourselves with the jargon.
Search Engine Optimization or SEO is a scientific marketing strategy that helps websites get higher ranking in search engine algorithms such as Google.
SEO targets the search engines since most content and pages are principally discovered here. Moreover, it helps web pages to rank higher which as a result increases and attracts more traffic to your page.
In addition, search engines like Google, etc often display paid ads at the tops of their pages. These pages are known as organic search results. In addition, traffic that is brought through SEO is called organic search traffic.
How does it work?
Wondering how Search Engine Optimization works? Well, understanding and topping the Google algorithm is the key to a successful SEO operation.
The algorithms are ever-changing and are multifaceted and complex. They consider thousands of ranking factors and decide their rankings in their SERPS.
However, three principle measures help you to decide the quality of a web page and how the ranking system works:
Links from other websites are crucial that help you decide the ranking of a website featured in the Google search results. Linking to other websites offers legitimacy.
Other businesses or websites do not usually link themselves with other platforms of poor quality.
Hence, web pages that are linked with many other source websites are often considered to gain authority and usually end up getting a higher ranking in the algorithm.
While linking is an important aspect of SEO, the content of a website also holds a lot of significance. Search engines like Google analyze the content of a web page.
It determines whether the content is relevant to the search queries. This is why a large essence of implementing SEO depends on creating relevant content using keywords that help a page to rank higher in the search results.
The third metric that governs the ranking procedure is the structure of your page.
Since most of the pages online are made with HTML, the structure of the HTML code also acts as a deciding factor in your page ranking.
Adding relevant keywords in the headings, or the headers also helps your site to rise in ranks according to the Google Algorithm.
Important SEO Trends to expect in 2021
With SEO being accepted more and more, we can’t help but wonder, what SEO position would SEO hold over websites in 2021?
Well, with its global popularity and acceptance, more people are turning towards Search Engine Optimization as a way to grow their business or website on the internet.
But what are we expecting ahead? Well, here are some of the important trends to look forward to in 2021!
More attention towards user and search intent
Although it isn’t a relatively new concept, focussing on upgrading user and search intent each year is important. Besides, google or other search engines offer people to learn or research more about something.
Providing relevant content to answer their queries implies impeccable user and search intent features that help businesses and other e-commerce platforms benefit from it.
This usually indicates that Search Engine Optimization should also have frequent changes in its operations since google algorithms are constantly subjected to change and more complex by the moment.
Customer service, retention, and lifetime value
Initially, SEO was all about engaging traffic on a web page. However, over the years, it has become a powerful tool and has become a lot more.
Information on behavioral analytics will become an important trend in 2021. Moreover, the pandemic has also brought a huge deal of change in the SEO world since 2020.
This year, keyword search will be less promoted, instead focus on first-party user search will carry a great deal of importance.
Also, from 2021, the trend to upgrade customer retention, analytics, and customer lifetime value will be a priority as the SEO functions become customer-centric.
Optimizing brand SERP, Statistical graphs, and entities
2021 will see the rise of brand SERPS, knowledge graphs, and entities. The Google algorithm will mostly focus on its user which will make it mandatory for SEO operations to upgrade to help search engine algorithms understand you, your mission or business, and the audience you are engaging.
This indicates that business and online platforms will have to undergo complete brand optimization. Moreover, the plethora of google’s information about people will give them the capability to formulate more personalized knowledge statistics.
Focus on a better page experience, core web data
The core web vitals introduced by Google in 2021 elicits the fact that customer experience or page experience will also be accounted for during the page ranking.
Moreover, this year SEO functions will be more focused on page performance, response to user interactions, etc.
Gone are the days when SEO mostly meant meta-tags and titles. However, with different upgrades being made, UX SEO Framework will focus on bringing in more streams.
UX SEO is known as the optimization of the user experience on a website.
This will help a website to not only bring more traffic but also make sure people engage with your content.
Every day, every second, Google introduces approximately 3600 changes to its algorithm making it completely predictable.
However, with correct SEO strategies and trends, you can turn these changes to your advantage.
However, to be ahead of the SEO game you need to keep up with the news and ever-changing trends in this volatile sector.